Creative Advertising as a Profitable Tool in De-Marketing-Patagonia: Inc Case Study
| المصدر: | مجلة الإدارة والتنمية للبحوث والدراسات |
|---|---|
| الناشر: | جامعة علي لونيسي البليدة 2 - مخبر تسيير الجماعات المحلية ودورها في تحقيق التنمية |
| المؤلف الرئيسي: | Rabia, Badreddine (Author) |
| مؤلفين آخرين: | Bichari, Karim (Co-Author) |
| المجلد/العدد: | مج10, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | جوان |
| الصفحات: | 505 - 522 |
| DOI: |
10.51991/2230-010-002-025 |
| ISSN: |
2335-1373 |
| رقم MD: | 1232407 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
De-Marketing | Creative Advertising | Patagonia | Inc
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01876nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 1981060 | ||
| 024 | |3 10.51991/2230-010-002-025 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 658299 |a Rabia, Badreddine |e Author | ||
| 245 | |a Creative Advertising as a Profitable Tool in De-Marketing-Patagonia: |b Inc Case Study | ||
| 260 | |b جامعة علي لونيسي البليدة 2 - مخبر تسيير الجماعات المحلية ودورها في تحقيق التنمية |c 2021 |g جوان | ||
| 300 | |a 505 - 522 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This article explores De-marketing creative advertising as a tool to improve sales and profits. As De-marketing refers to a way for managers to cope with excess and/or undesirable demand for their products or services, many brands prove that De-marketing can be a profitable alternative. Patagonia is a company, encourage customers not to buy their product; the brand uses De-marketing to manage the flow of its product, to keep it more sustainable and long last, Patagonia's De-marketing creative advertising campaigns enables Patagonia to interact more closely with customers and achieve both of the sustainability and profitability of its goals. | ||
| 653 | |a الإعلان الإبداعي |a إلغاء التسويقي |a العلامة التجارية |a التسويق التقليدي | ||
| 692 | |b De-Marketing |b Creative Advertising |b Patagonia |b Inc | ||
| 700 | |9 572524 |a Bichari, Karim |e Co-Author | ||
| 773 | |4 الإدارة |6 Management |c 025 |e Journal of Management and Development for Research and Studies |f Al-idāraẗ wa al-tanmiyaẗ li-l-buḥūṯ wa al-dirāsāt |l 002 |m مج10, ع2 |o 2230 |s مجلة الإدارة والتنمية للبحوث والدراسات |v 010 |x 2335-1373 | ||
| 856 | |u 2230-010-002-025.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1232407 |d 1232407 | ||
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