Role of the Value Propositions in Enhancing Customer Experience-Based Response
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Al-Badry, Hussein Falah Ward (Author) |
| مؤلفين آخرين: | Omran, Nimir Jasim (Co-Author) |
| المجلد/العدد: | مج23, ع4 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 37 - 44 |
| ISSN: |
1816-9171 |
| رقم MD: | 1235267 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Value Propositions | Customer Experience
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
Current research seeks to identify the role of the Value Propositions as an independent variable through its dimensions( Economic value, Functional Value, Emotional value, Symbolic value) in customer response based on experience in its dimensions (Product experience, Outcome focus, Moments-of-truth ,Peace-of-mind) a search sample (282) of company and store sales delegates included the search community. For the purpose of achieving the goal of research, resolution has been adopted in the collection of data on research variables, results were obtained using statistical programmers such (Spss.v.24) and (Amos. V.24) to Analyze data to arrive at conclusions, most notable was a correlation and influence between the customer value proposal and the client's experience-based response based on the findings, a set of recommendations was made, of which the most important were: (the need for companies to be interested in improving their sales vis-à-vis competitors, demonstrating the need for advanced information technology to improve their methods of delivering products to the market), thus contributing to overcoming some of the current or future constraints. |
|---|---|
| ISSN: |
1816-9171 |
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