The Effect of Content Marketing on Customer Response: An Analytical Report on the Opinions of a Sample of Al-Qadisiyah University Employees
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Al-Badry, Hussein Falah Ward (Author) |
| مؤلفين آخرين: | Salman, Huda Tariq (Co-Author) |
| المجلد/العدد: | مج26, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2024
|
| الصفحات: | 203 - 215 |
| ISSN: |
1816-9171 |
| رقم MD: | 1526812 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Content Marketing | Customer Response
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The study aims primarily to determine the impact of content marketing on customer response from the point of view of Al-Qadisiyah University employees, based on a main problem diagnosed with several questions: To what extent is there awareness of the relationship of influence and connection between content marketing on customer response? Content marketing was adopted as an independent variable through its four dimensions represented by (relevance, credibility, attractiveness, value), while customer response was expressed as a dependent variable through its two dimensions represented by (word spoken, and intention to convert). The questionnaire form was adopted as a main tool for collecting data related to the variables of the study, as the spatial boundaries of the study were (selected colleges from Al-Qadisiyah University), while the study sample was represented by (employees of Al-Qadisiyah University), and the sample size was289), and the statistical program (SPSS.V.29) and the program (24.Amos.V) were used to test the hypotheses. The results reached by the study showed the existence of an influence and correlation relationship between the variables of the study, and the study came out with a set of recommendations. |
|---|---|
| ISSN: |
1816-9171 |
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