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الرئيسية > The Role of Marketing Vigilanc...>الوصف

The Role of Marketing Vigilance in Analyzing the Strategic Position of Tourism Organization: A Survey Study of the Opinions of a Sample of Travel and Tourism Companies

المصدر: مجلة الغري للعلوم الاقتصادية والإدارية
الناشر: جامعة الكوفة - كلية الإدارة والاقتصاد
المؤلف الرئيسي: Salim, Salim Hameed (Author)
مؤلفين آخرين: Abbas, Mohammed Fadhil (Co-Author), Mustafa, Rasha F. (Co-Author)
المجلد/العدد: مج17, ع2
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2021
الصفحات: 270 - 291
ISSN: 1994-0947
رقم MD: 1235766
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
البيئة التنافسية | المؤسسات السياحية | الأداء الاستراتيجي | اليقظة التسويقية
كلمات المؤلف المفتاحية:
Marketing Amanagement | Vigilance | Strategic Position | Tourism Management
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المستخلص: The study aims at studying and analyzing the subject of marketing vigilance as it is one of the modern approaches in the marketing field that can be used to face changes in the competitive and strategic environment and that represents quick reactions on the part of the institution to ensure its survival and distinctiveness other aims are: Consolidating the strength of the marketing organization and its success continuously, represented by changes in the market share, awareness of the institution's position in the market and its relations with competing tourism companies, diversification of tourism services, as well as an analysis of the competitive strategic position of tourism institutions for the purpose of conducting a review and analysis of the total policies and strategic plans with a view to ascertaining who the institution's position in the competitive market is, which a strategic situation analysis is required to verify the strategic position of the institution regarding what it faces of important changes, which would also be a scientific addition that would serve researchers and institutions. The importance of the study comes from the activity of marketing vigilance, and the role of analyzing the competitive strategic position in order to enhance the strength of the marketing institution and its success continuously in order to support the higher departments in adopting competitive strategies.
ISSN: 1994-0947

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