The Impact of Reverse Logistics Capabilities on Marketing Vigilance: An Analytical Study of the Opinions of a Sample of Workers in the Soft Drinks Factory in Babylon
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Al-Maliki, Atheer Abdul Amir (Author) |
| مؤلفين آخرين: | Al-Jumaili, Janan Ghazi Abdoun (Co-Author) |
| المجلد/العدد: | مج25, ع4 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 257 - 266 |
| ISSN: |
1816-9171 |
| رقم MD: | 1526845 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Reverse Logistics Capabilities | Marketing Vigilance
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The current study aimed to reveal the nature of the role of reverse logistics capabilities represented in (logistics information management, closed-loop capacity, logistics information integration, coordination ability, organizational motivation, and matching ability) in marketing vigilance in its dimensions (environmental survey, proactive information review, earned value, mental image, and marketing competitive intelligence), as study tries to address a realistic problem reflected in bridging the knowledge gap between reverse logistics capabilities and marketing vigilance among workers In the soft drinks laboratory in Babylon, where the researcher distributed (275) questionnaire forms randomly to a sample of workers in the soft drinks laboratory in Babylon, and the number of forms valid for analysis (235), and was analyzed using the advanced statistical program (SPSS). V.28 & AMOS. V.28), and the current study is a pioneer in its variables, as it deals with important variables that will highlight the importance of reverse logistics capabilities in improving marketing vigilance, study has summarized a set of conclusions, the most prominent of which is that the research laboratory is keen to use written procedures and instructions to monitor and control the return process, which enhances its capabilities to share information about returned products between departments. |
|---|---|
| ISSN: |
1816-9171 |
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