A Measurement Model of Brand Image and Perceived Quality
| المصدر: | مجلة الدراسات التجارية والاقتصادية المعاصرة |
|---|---|
| الناشر: | جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |
| المؤلف الرئيسي: | Amine, Hallouz Mohamed (Author) |
| مؤلفين آخرين: | Hachemaoui, Kamel (Co-Author) |
| المجلد/العدد: | مج4, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 653 - 664 |
| DOI: |
10.55624/2382-004-002-035 |
| ISSN: |
2661-7153 |
| رقم MD: | 1239374 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Consumer Behavior | Brand Image | Perceived Quality
|
| رابط المحتوى: |
عدد مرات التحميل
5
| المستخلص: |
This study aimsto investigate the determinantsof brand image and perceived quality trough a measurement model, these determinantsconcerning to non-product related attributes (price and consumer imaginary side) and perceived quality in sport shoes market to Algeria. This study falls within the field of consumer behavior, and aims to test a scale of psychological spects related to the brand image and its suitability with perceived quality. Accordingly, this will help future studies in applying these measurements in the Algerian market. A questionnaire tool adopted in order to collect data for 208 consumers, we used exploratory factor analysis and confirmatory factor analysis to confirm the study model. The results of this study shows that there is a relationship between brand image and perceived quality through the measurement model. |
|---|---|
| ISSN: |
2661-7153 |
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