The Effect of Internal Marketing Dimensions in Organizational Culture: Change Case Study: Algeria Telecom - Biskra -
| المصدر: | مجلة المفكر |
|---|---|
| الناشر: | جامعة محمد خيضر بسكرة - كلية الحقوق والعلوم السياسية |
| المؤلف الرئيسي: | Merabet, Kaouther (Author) |
| مؤلفين آخرين: | Agti, Djouhara Ali Mohammad (Co-Author) |
| المجلد/العدد: | مج16, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | ديسمبر |
| الصفحات: | 410 - 430 |
| DOI: |
10.37136/0516-016-002-023 |
| ISSN: |
1112-8623 |
| رقم MD: | 1252328 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Internal Marketing Dimensions | Cultural Change | Algeria Telecom - Biskra -
|
| رابط المحتوى: |
عدد مرات التحميل
7
| المستخلص: |
This study aimed to investigated the effect of internal marketing dimensions (training, motivation, internal communication, customer orientation, and administrative support) in changing the organizational culture (changing of the bureaucratic culture, support creative culture, and support individual culture) at Algeria Telecom -Biskra- as a case study. For this purpose, we used a questionnaire which distributed to (52) employees as convenience sample, and we analysed the data through SPSS (18.0) program to determine the interactions between the various factors. The results of study confirms that motivation and internal communication as dimensions of internal marketing have a positive effect in changing organizational culture at Algeria Telecom -Biskra-. But, the other remained dimensions of internal marketing have not significant effect in changing organizational culture, the explanations and recommendations were also proposed. |
|---|---|
| ISSN: |
1112-8623 |
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