The Role of Customer Knowledge Management in Reducing Marketing Gap: An Analytical Study of Opinions of a Sample of Employees and Agents of Asia-Cell Telecom in Middle Euphrates
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Kadhim, Sanaa Jawad (Author) |
| مؤلفين آخرين: | Tarif, Fatima Tawfiq Jabir (Co-Author) |
| المجلد/العدد: | مج24, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2022
|
| الصفحات: | 249 - 259 |
| ISSN: |
1816-9171 |
| رقم MD: | 1269300 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Customer Knowledge Management | Marketing Gap
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
According to this study customer knowledge management has a significant impact in success of a company (customer knowledge, knowledge about customer, and knowledge from customer) in reducing gap Marketing with its dimensions (supply and demand), Because of this, this study seeks to solve a real-world marketing challenge that arises when workers of Asia cell Communication Services Company interact with their agents.. Forms valid for analysis (454), that is, with a response rate of (90.8%), and they were analyzed using advanced statistical program (SPSS.V.26 & AMOS.V.25), and current study is a pioneer in its variables, as it deals with important variables that will It highlights how to improve customer knowledge management Bridging marketing gap, and study summarized a set of conclusions, most prominent of which is that dimensions of customer knowledge management with its dimensions (customer knowledge, knowledge about customer, and knowledge from customer) positively affect bridging marketing gap (supply and demand).(10 Italic). |
|---|---|
| ISSN: |
1816-9171 |
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