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The Role of Customer Knowledge Management in Reducing Marketing Gap: An Analytical Study of Opinions of a Sample of Employees and Agents of Asia-Cell Telecom in Middle Euphrates

المصدر: مجلة القادسية للعلوم الإدارية والاقتصادية
الناشر: جامعة القادسية - كلية الادارة والاقتصاد
المؤلف الرئيسي: Kadhim, Sanaa Jawad (Author)
مؤلفين آخرين: Tarif, Fatima Tawfiq Jabir (Co-Author)
المجلد/العدد: مج24, ع1
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2022
الصفحات: 249 - 259
ISSN: 1816-9171
رقم MD: 1269300
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Customer Knowledge Management | Marketing Gap
رابط المحتوى:
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LEADER 02286nam a22002297a 4500
001 2022855
041 |a eng 
044 |b العراق 
100 |a Kadhim, Sanaa Jawad  |e Author  |9 676091 
245 |a The Role of Customer Knowledge Management in Reducing Marketing Gap:  |b An Analytical Study of Opinions of a Sample of Employees and Agents of Asia-Cell Telecom in Middle Euphrates 
260 |b جامعة القادسية - كلية الادارة والاقتصاد  |c 2022 
300 |a 249 - 259 
336 |a بحوث ومقالات  |b Article 
520 |b According to this study customer knowledge management has a significant impact in success of a company (customer knowledge, knowledge about customer, and knowledge from customer) in reducing gap Marketing with its dimensions (supply and demand), Because of this, this study seeks to solve a real-world marketing challenge that arises when workers of Asia cell Communication Services Company interact with their agents.. Forms valid for analysis (454), that is, with a response rate of (90.8%), and they were analyzed using advanced statistical program (SPSS.V.26 & AMOS.V.25), and current study is a pioneer in its variables, as it deals with important variables that will It highlights how to improve customer knowledge management Bridging marketing gap, and study summarized a set of conclusions, most prominent of which is that dimensions of customer knowledge management with its dimensions (customer knowledge, knowledge about customer, and knowledge from customer) positively affect bridging marketing gap (supply and demand).(10 Italic). 
653 |a إدارة المعرفة  |a خدمة العملاء  |a الاستراتيجيات التسويقية  |a شركات الاتصالات  |a العراق 
692 |b Customer Knowledge Management  |b Marketing Gap 
700 |9 676098  |a Tarif, Fatima Tawfiq Jabir  |e Co-Author 
773 |4 الاقتصاد  |6 Economics  |c 027  |e Al-Qadisiyah Journal for Administrative & Economic Sciences  |f Maǧallaẗ al-qādisiyyaẗ li-l-ʻulūm al-idāriyyaẗ wa-al-iqtiṣādiyyaẗ  |l 001  |m مج24, ع1  |o 0478  |s مجلة القادسية للعلوم الإدارية والاقتصادية  |v 024  |x 1816-9171 
856 |u 0478-024-001-027.pdf 
930 |d n  |p y  |q n 
995 |a EcoLink 
999 |c 1269300  |d 1269300