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Marketing and Sustainable Development: What Learning?

المصدر: المجلة الجزائرية للتنمية الإقتصادية
الناشر: جامعة قاصدي مرباح - ورقلة
المؤلف الرئيسي: Messaoudi, Nacer (Author)
مؤلفين آخرين: Chabani, Smain (Co-Author)
المجلد/العدد: مج9, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2022
الشهر: يونيو
الصفحات: 363 - 376
DOI: 10.35156/1433-009-001-024
ISSN: 5302-2392
رقم MD: 1271835
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Sustainable Development | Marketing | Organizational Learning | Knowledge
رابط المحتوى:
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المستخلص: This study aims more precisely, to make a fundamental distinction between the concepts of sustainable development and marketing (as we shall see, they belong to two distinct logical streams) and to know its consequences at the level of education and therefore of knowledge. To realize this study, the clinical approach and the inductive descriptive approach were used through a double questioning, that of the researcher and that of the field specialists. It may be essential to recall, firstly, how this distinction emerged in our minds, before specifying its deeper meaning, and therefore knowing its effects. Emergence, meaning and knowledge will then make the tree pillars of this study. We reached at last the important effects for marketers’ education and on the usefulness of organizational learning and on the reality, that marketing development requires addressing practices significantly different from those commonly used

ISSN: 5302-2392