Marketing and Sustainable Development: What Learning?
| المصدر: | المجلة الجزائرية للتنمية الإقتصادية |
|---|---|
| الناشر: | جامعة قاصدي مرباح - ورقلة |
| المؤلف الرئيسي: | Messaoudi, Nacer (Author) |
| مؤلفين آخرين: | Chabani, Smain (Co-Author) |
| المجلد/العدد: | مج9, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يونيو |
| الصفحات: | 363 - 376 |
| DOI: |
10.35156/1433-009-001-024 |
| ISSN: |
5302-2392 |
| رقم MD: | 1271835 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Sustainable Development | Marketing | Organizational Learning | Knowledge
|
| رابط المحتوى: |
عدد مرات التحميل
20
| LEADER | 02058nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2025974 | ||
| 024 | |3 10.35156/1433-009-001-024 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 677093 |a Messaoudi, Nacer |e Author | ||
| 245 | |a Marketing and Sustainable Development: |b What Learning? | ||
| 260 | |b جامعة قاصدي مرباح - ورقلة |c 2022 |g يونيو | ||
| 300 | |a 363 - 376 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study aims more precisely, to make a fundamental distinction between the concepts of sustainable development and marketing (as we shall see, they belong to two distinct logical streams) and to know its consequences at the level of education and therefore of knowledge. To realize this study, the clinical approach and the inductive descriptive approach were used through a double questioning, that of the researcher and that of the field specialists. It may be essential to recall, firstly, how this distinction emerged in our minds, before specifying its deeper meaning, and therefore knowing its effects. Emergence, meaning and knowledge will then make the tree pillars of this study. We reached at last the important effects for marketers’ education and on the usefulness of organizational learning and on the reality, that marketing development requires addressing practices significantly different from those commonly used | ||
| 653 | |a الاستراتيجيات التسويقية |a التنمية المستدامة |a الاقتصاد الجزائري |a المشاريع التنموية | ||
| 692 | |b Sustainable Development |b Marketing |b Organizational Learning |b Knowledge | ||
| 700 | |9 433253 |a Chabani, Smain |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 024 |e Algerian Review of Economic Development |f Al-mağallaẗ al-ğazā’iriyaẗ li-l-tanmiyaẗ al-iqtiṣādiyaẗ |l 001 |m مج9, ع1 |o 1433 |s المجلة الجزائرية للتنمية الإقتصادية |v 009 |x 5302-2392 | ||
| 856 | |u 1433-009-001-024.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1271835 |d 1271835 | ||
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