Twitter as Health Information Dissemination Source: A Case Study of Saudi Health Institutions
| المصدر: | المجلة العربية للدراسات المعلوماتية |
|---|---|
| الناشر: | معهد الملك سلمان للدراسات والخدمات الاستشارية |
| المؤلف الرئيسي: | Alshammari, Khalid Jurays (Author) |
| مؤلفين آخرين: | Altayar, Mohammed Saleh (Co-Author) |
| المجلد/العدد: | ع12 |
| محكمة: | نعم |
| الدولة: |
السعودية |
| التاريخ الميلادي: |
2022
|
| الشهر: | يناير |
| الصفحات: | 53 - 71 |
| ISSN: |
1658-6131 |
| رقم MD: | 1272526 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Twitter | Social Media | Health Information | Social Networking Sites | Saudi Arabia
|
| رابط المحتوى: |
عدد مرات التحميل
18
| المستخلص: |
Social media has brought significant changes into the health sector and many health institutions worldwide have been adopting Twitter to disseminate information, educate, inform and empower people about health-related issues. Twitter has become one of the most popular social media platforms used in health-related organisations. This study investigates the use of Twitter by Saudi health institutions (SHIs). A quantitative research approach was employed, including content analysis, and 15 SHIs’ Twitter accounts were analysed, with a total sample of 3,415 tweets. The results show that Twitter usage can be described as in its early stages, and SHIs use Twitter to convey one-way messages. The majority of SHIs that use Twitter belong to the largest health institutions in the country, which service large populations. In terms of types of information tweeted, organisational news and health education were the most common type of tweets posted by SHIs. The study argues that if health organizations want to benefit from Twitter, they need to develop a strategic communication plan. The study concludes with a summary of the main findings and provides suggestions for future research. |
|---|---|
| ISSN: |
1658-6131 |
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