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|3 10.37136/2000-011-002-030
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|a fre
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|b الجزائر
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|a Berkoune, Kahina
|e Author
|9 626787
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|a Les Relations Presse au Service de L’image D’organisation:
|b Cas Pratique CHU de Béjaia
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|a Press Relations in the Service of Organizational Image:
|b Practical Case University Hosital of Bejaia
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| 260 |
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|b جامعة محمد خيضر بسكرة - كلية العلوم الإنسانية والاجتماعية
|c 2022
|g يونيو
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| 300 |
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|a 807 - 834
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|a بحوث ومقالات
|b Article
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|b This article discusses the concept of press relations, which is a concept as old as humanity, and the main accustomed to the organization, as we have also discussed the concept of image, which is a new abstraction because all organizations seek to obtain, by adopting press relations programs and strategies. We conducted an investigation in the field, and more precisely in the University hospital of Bejaia, in order to show the extent of the contribution of press relations to the construction of the image of the public health organization, by identifying the strategies deployed to exhibit the desired brilliant image of the organization in question.
|d Cet article aborde le concept de relations presse, qui est une notion aussi vieille que l’humanité, et la principale habituée de l’organisation, comme nous avons également abordé le concept image, qui est une nouvelle abstraction car toutes les organisations cherchent à l'obtenir, en adoptant des programmes et des stratégies de relation presse. Nous avons mené une enquête sur le terrain, et plus précisément dans le CHU de Bejaia afin de montrer l'ampleur de la contribution des relations presse à la construction de l'image de l’organisation sanitaire publique, en identifiant les stratégies deployées pour exhiber l’image brillante voulue de l’organisation en question.
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|a العلاقات الصحفية
|a مستشفى جامعة بجاية
|a الاستراتيجيات الإعلامية
|a الصحافة الجزائرية
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| 692 |
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|b Press Relations
|b Two-Stage Communication
|b Press Coverage
|b Journalists
|b Media
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| 773 |
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|4 العلوم الإنسانية ، متعددة التخصصات
|4 العلوم الاجتماعية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|6 Social Sciences, Interdisciplinary
|c 030
|e Journal of the Sciences of Man and Society
|f Mağallaẗ ՙulūm al-insān wa al-muğtamaՙ
|l 002
|m مج11, ع2
|o 2000
|s مجلة علوم الإنسان والمجتمع
|v 011
|x 2253-0347
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| 856 |
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|u 2000-011-002-030.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a EduSearch
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| 995 |
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|a HumanIndex
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| 999 |
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|c 1277030
|d 1277030
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