The Impact of Advertising on the Tourism Consumer Behavior: A Filed Study
| المصدر: | مجلة العلوم الانسانية |
|---|---|
| الناشر: | جامعة محمد خيضر بسكرة |
| المؤلف الرئيسي: | Abdelkader, Refice (Author) |
| مؤلفين آخرين: | Benabid, Farid (Co-Author) |
| المجلد/العدد: | س22, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يونيو |
| الصفحات: | 1536 - 1555 |
| DOI: |
10.37136/1003-022-001-078 |
| ISSN: |
1112-3176 |
| رقم MD: | 1297997 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertising | Consumer Behavior | Tourism
|
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
This study aimed at analyzing the tourism consumer behavior after being exposed to the advertisements issued by the tourism companies by measuring the degree of the impact of advertising as one of the most important elements of the promotional mix on the behavior of the tourism consumer. A survey method is used to collect data by respondents, through a questionnaire designed to test hypotheses, a multiple regression is used to describe the relationship between advertising and the different dimension of tourism consumer behavior, This study concluded that the advertising effect significantly the different dimensions of tourism consumer at varying rates. |
|---|---|
| ISSN: |
1112-3176 |
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