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|3 10.33704/1748-008-002-052
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|a fre
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|b الجزائر
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|a Bensmain, Lamia Hammadi
|e Author
|9 695673
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|a Apport de L’approche Neurocognitive et Comportementale "ANC" en Marketing des Ressources Humaines
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|a Contribution of the Neurocognitive and Behavioral Approach in Human Resources Marketing
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|b جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير
|c 2022
|g أوت
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| 300 |
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|a 890 - 902
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|a بحوث ومقالات
|b Article
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|b Over the past few years, we have witnessed a growing enthusiasm for neuroscience and its various applications. The objective of this research work will be to address a new approach to the management of human resources by neuroscience. Through a review of the literature, we will attempt to shed light on the disciplines of neuroscience and their applications in human resources marketing. We are going to present in this article, the tools of the neurocognitive and behavioral analysis (ANC) recommended in the process of recruitment, motivation and engagement of the employees and whose goal is to reach the attractiveness of employment and promotion of the employer brand image.
|d Nous assistons depuis quelques années à un engouement grandissant envers les neurosciences et leurs diverses applications. L’objectif de ce travail de recherche sera d’aborder une nouvelle approche du management des ressources humaines par les neurosciences. A travers une revue de la littérature, nous allons tenter d’apporter des éclairages sur les disciplines des neurosciences et leurs applications en marketing des ressources humaines. Nous allons présenter dans cet article, les outils de l’analyse neurocognitive et comportementale (ANC) préconisés dans le processus de recrutement, de motivation et d’engagement des employés et dont le but est d’atteindre l’attractivité de l’emploi et la promotion de l’image de marque employeur.
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| 653 |
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|a الأنشطة التسويقية
|a إدارة الموارد البشرية
|a العلامات التجارية
|a الإدارة العصبية
|a المنهج المعرفي والسلوكي
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| 692 |
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|b Neuromanagement
|b Neurocognitive and Behavioral Approach
|b HR Marketing
|b Branding
|b Recruitment
|b Motivation
|b Commitment
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| 700 |
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|9 695674
|a Benhacine, Hadjer
|e Co-Author
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| 773 |
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|4 الاقتصاد
|6 Economics
|c 052
|e A-Bashaer Economic Journal
|f Mağallaẗ al-bašā’ir al-iqtiṣādiyaẗ
|l 002
|m مج8, ع2
|o 1748
|s مجلة البشائر الاقتصادية
|v 008
|x 2437-0932
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| 856 |
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|u 1748-008-002-052.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a EcoLink
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|c 1311575
|d 1311575
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