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I believe it takes different people with different backgrounds and knowledge to frame the world. We all share the same purpose of creating a better world. Throughout previous research, the pieces of evidence concluded that branding is a powerful tool. Through the research, qualitative and quantitative methodologies were used to understand how to simplify culture transformation while positively impacting different contexts. That research aimed to understand how human expression can link knowledge, beliefs, customs, and how habits set boundaries on how they function according to their culture. The results of the research indicate that culture plays a massive role in the marketing field in how companies attract consumers to use their products. It also concluded that companies tend to design different types of products to obtain the power to satisfy different types of people and compete with one another. In the last couple of years, the industry in Saudi Arabia has overgrown. They are continuously developing new products in different industries, especially in the entertainment world. Although culture transformation has considered one of the most complex topics when developing a brand strategy, it is considered one of the essential techniques to guarantee customer satisfaction and grab their attention. The transformation of cultures has been designed to reduce the gap in the market and help different global contexts understand the global culture to simplify the communication between cultures. Investigating the behavior of global consumers toward Saudi culture and understanding the factors that play a role in changing their perception of the Arab community will help establish a positive perspective and ability to integrate the future vision easily. The qualitative and quantitative research questions have been designed to analyze global community behaviors and provide recommendations to demonstrate the essential factors that influence the global market. The most critical affectation comes from psychological influences associated with marketing communication and personal interpretation by consumers. Marketers can influence consumer behavior and redirect purchases over extended periods by investigating and analyzing past, present, and future consumer behavior. Saudi Arabia is one of the biggest countries in the Middle East and one of the most powerful countries in that region. Many challenges can be faced when attempting to transfer culture between different contexts; breaking habits and changing their perspectives is one of the main challenges while finding a language that has been understood by different cultures to smooth the communication process. In order to obtain a deeper understanding of how to simplify the process, I am interested in using qualitative and quantitative methods to predict how the entertainment strategy for 2030 can address this issue and positively impact global perception in regards to the Saudi society and developments.
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