ارسل ملاحظاتك

ارسل ملاحظاتك لنا







الرئيسية > A Multimodal Critical Discours...>الوصف

A Multimodal Critical Discourse Analysis of Selected Instagram Posts of Local UAE Social Media Influencers

المصدر: المجلة المصرية لبحوث الإعلام
الناشر: جامعة القاهرة - كلية الإعلام
المؤلف الرئيسي: Ben Ali, Amna (Author)
مؤلفين آخرين: Ben Moussa, Mohamed (Co-Author)
المجلد/العدد: ع81
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2022
الشهر: ديسمبر
الصفحات: 1 - 37
DOI: 10.21608/ejsc.2022.271900
ISSN: 1110-5836
رقم MD: 1357230
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
مواقع التواصل الاجتماعي | الهوية الوطنية | الإمارات
كلمات المؤلف المفتاحية:
Multimodal Discourse Analysis | Social Media Influencer | Modern | Traditional | Identity
رابط المحتوى:
PDF (صورة)     
صورة الغلاف QR قانون

عدد مرات التحميل

9

حفظ في:
المستخلص: This research studies selected Instagram posts by Young Emirati social media influencers. The aim is to analyse how visual discourse on Instagram allows the said influencers construct their identity and propagate a reality through visuals and textual data. For analysis, the researcher has chosen a sample of 25 Instagram posts by 10 influencers through multistage purposive sampling. The said posts are analysed under the approach of discourse analysis. The methods used for analysis of the data under analysis are visual content analysis proposed by Bell. P and multimodal discourse analysis as proposed by Machin and Mayr. The findings reveal that there are two major themes; the first theme is of traditional versus global under which the researcher has found that both men and women use clothing styles to construct their identity of traditional or modern. For instance, women use Hijab or shaylas to construct their traditional Arabic identity and similarly men wear traditional Arabic clothes. To construct their identity as modern both the genders wear western clothing. The second theme is promotion of self through travel, in the visual and textual discourse of social media influencers on Instagram. The findings reveal that social media influencers use international destinations to promote themselves as travellers and construct their personalities as fun beings travelling the world exploring new places.
ISSN: 1110-5836

عناصر مشابهة


© 2024 المنظومة. جميع الحقوق محفوظة.