A Sociological Analysis of the Impact of Digital Marketing on Consumer Culture in Light of the COVID-19 Pandemic
| المصدر: | مجلة الرسالة للدراسات والبحوث الإنسانية |
|---|---|
| الناشر: | جامعة العربي التبسي تبسة - مخبر الدراسات الإنسانية والأدبية |
| المؤلف الرئيسي: | Hafidi, Lilia (Author) |
| المجلد/العدد: | مج7, ع8 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | فيفري |
| الصفحات: | 308 - 315 |
| ISSN: |
2543-3938 |
| رقم MD: | 1359913 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Consumer Culture | Covid-19 Pandemic
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
In light of the global development taking place and causing changes in the economic field, various countries have switched to digital marketing in an effort to ensure the quality presentation of their products and services and pursue client satisfaction. Moreover, the consumer’s demand for this type of virtual marketing increased in response to the COVID-19 pandemic, particularly after the urgent measures taken by some countries to prevent the epidemic's spread, such as quarantines and social confinement. Based on the aforementioned, the present research paper aims to present a sociological analysis of the impact of the COVID-19 pandemic on the socioeconomic and health dimensions of consumer culture given its relation to digital marketing. |
|---|---|
| ISSN: |
2543-3938 |
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