A Sociological Analysis of the Impact of Digital Marketing on Consumer Culture in Light of the COVID-19 Pandemic
| المصدر: | مجلة الرسالة للدراسات والبحوث الإنسانية |
|---|---|
| الناشر: | جامعة العربي التبسي تبسة - مخبر الدراسات الإنسانية والأدبية |
| المؤلف الرئيسي: | Hafidi, Lilia (Author) |
| المجلد/العدد: | مج7, ع8 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | فيفري |
| الصفحات: | 308 - 315 |
| ISSN: |
2543-3938 |
| رقم MD: | 1359913 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Consumer Culture | Covid-19 Pandemic
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01956nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 2113049 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |a Hafidi, Lilia |e Author |9 721156 | ||
| 245 | |a A Sociological Analysis of the Impact of Digital Marketing on Consumer Culture in Light of the COVID-19 Pandemic | ||
| 260 | |b جامعة العربي التبسي تبسة - مخبر الدراسات الإنسانية والأدبية |c 2023 |g فيفري | ||
| 300 | |a 308 - 315 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b In light of the global development taking place and causing changes in the economic field, various countries have switched to digital marketing in an effort to ensure the quality presentation of their products and services and pursue client satisfaction. Moreover, the consumer’s demand for this type of virtual marketing increased in response to the COVID-19 pandemic, particularly after the urgent measures taken by some countries to prevent the epidemic's spread, such as quarantines and social confinement. Based on the aforementioned, the present research paper aims to present a sociological analysis of the impact of the COVID-19 pandemic on the socioeconomic and health dimensions of consumer culture given its relation to digital marketing. | ||
| 653 | |a جائحة كورونا "كوفيد-19" |a التسويق الرقمي |a سلوك المستهاك |a الحجر الصحي | ||
| 692 | |b Digital Marketing |b Consumer Culture |b Covid-19 Pandemic | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 020 |e Journal of El-Ryssala for Studies and Research in Humanities |f Mağallaẗ al-risālaẗ li-l-dirāsāt wa al-buḥūṯ al-insāniyaẗ |l 008 |m مج7, ع8 |o 2260 |s مجلة الرسالة للدراسات والبحوث الإنسانية |v 007 |x 2543-3938 | ||
| 856 | |u 2260-007-008-020.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1359913 |d 1359913 | ||
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