Measuring the Role of Customers’ Involvement on the Relationship between Effort Expectancy and Intention to Use Mobile Applications
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Tolba, Walaa Hesham (Author) |
| مؤلفين آخرين: | El Meniawy, Aisha Mustafa (Co-Author) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يوليو |
| الصفحات: | 813 - 845 |
| ISSN: |
2636-2562 |
| رقم MD: | 1373170 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Behavior Intention | Technology Acceptance | UTAUT | Perceived Usefulness | Effort Expectancy | Customer Involvement | Mobile Applications | Apps | Egypt | Egyptian Mobile Application Users
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
The purpose of this study is to measure the effect of effort expectancy on customers’ intentions to adopt mobile applications, and to examine if customer involvement has a role on the relationship between effort expectancy and customers’ behavioral intentions to adopt mobile applications. This research gives the government, the marketer and the mobile application developer insights on what is needed to support the mobile application services in Egypt. Descriptive research design was applied to describe mobile application market characteristics regarding customer involvement as a moderator variable between effort expectancy as independent variable and customers’ behavioral intention as dependent variable. Non-probability sampling is the sampling method in this research, and the snowball sampling technique is used with 641 participants. The researcher used regression analysis as it explains the variance in the dependent variable when several independent variables are theorized to simultaneously influence it. The research findings suggest that for mobile applications that provide higher effort to the user, are more predicted to be adopted or used. The findings also suggest that customer involvement has a role in the relationship effort expectancy and the behavior intention of mobile applications. |
|---|---|
| ISSN: |
2636-2562 |
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