Examining the Relationship between National Identity, Consumer Cosmopolitanism and the Purchase Intention of Foreign Home Appliances in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Eid, Hebatallah Mohamed Rizk (Author) |
| مؤلفين آخرين: | Kheir El Din, Amr (Advisor), El-Hayawan, Hassan (Advisor) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يوليو |
| الصفحات: | 989 - 1018 |
| ISSN: |
2636-2562 |
| رقم MD: | 1373202 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Consumer Cosmopolitanism | National Identity | Purchase Intention | Domestic Product | Foreign Product | International Market | Globalization | Diverse Market | Bias | Home Appliances
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
In spite of today’s globalized market, there is a dearth of knowledge on how national identity and consumer cosmopolitanism affect the purchase intention of Egyptian consumers. Accordingly, the purpose of this paper is to investigate the relationship between National Identity, Consumer Cosmopolitanism and the Purchase Intention of Foreign Home appliances in Egypt. This is a descriptive study conducted among a national sample of Egyptian respondents utilizing both qualitative and quantitative data collection methods; by conducting structured face to face interviews applying the convenience sampling technique and administering structured questionnaire applying the non-proportionate quota sampling technique across different age groups from 18 to 65 years old where 60% of the sample were females and 40% were males. The findings showed that there is a significant negative relationship between national identity and purchase intention of foreign products. On the other hand, there is a significant positive relationship between consumer cosmopolitanism and purchase intention of foreign products. |
|---|---|
| ISSN: |
2636-2562 |
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