Examining the Relationship between National Identity, Consumer Cosmopolitanism and the Purchase Intention of Foreign Home Appliances in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Eid, Hebatallah Mohamed Rizk (Author) |
| مؤلفين آخرين: | Kheir El Din, Amr (Advisor) , El-Hayawan, Hassan (Advisor) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يوليو |
| الصفحات: | 989 - 1018 |
| ISSN: |
2636-2562 |
| رقم MD: | 1373202 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Consumer Cosmopolitanism | National Identity | Purchase Intention | Domestic Product | Foreign Product | International Market | Globalization | Diverse Market | Bias | Home Appliances
|
| رابط المحتوى: |
عدد مرات التحميل
3
| LEADER | 02391nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2124505 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 727264 |a Eid, Hebatallah Mohamed Rizk |e Author | ||
| 245 | |a Examining the Relationship between National Identity, Consumer Cosmopolitanism and the Purchase Intention of Foreign Home Appliances in Egypt | ||
| 260 | |b جامعة عين شمس - كلية التجارة |c 2022 |g يوليو | ||
| 300 | |a 989 - 1018 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b In spite of today’s globalized market, there is a dearth of knowledge on how national identity and consumer cosmopolitanism affect the purchase intention of Egyptian consumers. Accordingly, the purpose of this paper is to investigate the relationship between National Identity, Consumer Cosmopolitanism and the Purchase Intention of Foreign Home appliances in Egypt. This is a descriptive study conducted among a national sample of Egyptian respondents utilizing both qualitative and quantitative data collection methods; by conducting structured face to face interviews applying the convenience sampling technique and administering structured questionnaire applying the non-proportionate quota sampling technique across different age groups from 18 to 65 years old where 60% of the sample were females and 40% were males. The findings showed that there is a significant negative relationship between national identity and purchase intention of foreign products. On the other hand, there is a significant positive relationship between consumer cosmopolitanism and purchase intention of foreign products. | ||
| 653 | |a العولمة الاقتصادية |a النوايا الشرائية |a التسويق الدولي | ||
| 692 | |b Consumer Cosmopolitanism |b National Identity |b Purchase Intention |b Domestic Product |b Foreign Product |b International Market |b Globalization |b Diverse Market |b Bias |b Home Appliances | ||
| 700 | |9 576173 |a Kheir El Din, Amr |e Advisor | ||
| 700 | |a El-Hayawan, Hassan |e Advisor |9 727247 | ||
| 773 | |4 الاقتصاد |4 الإدارة |6 Economics |6 Management |c 058 |e Scientific Journal for Economic & Commerce |f Al-Maġallah Al-ʿilmiyyah Lil-Iqtiṣād Wal Tiğārah |l 002 |m ع2 |o 0527 |s المجلة العلمية للاقتصاد والتجارة |v 052 |x 2636-2562 | ||
| 856 | |u 0527-052-002-058.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1373202 |d 1373202 | ||
عناصر مشابهة
-
Examining the Relationship between Consumer Ethnocentrism and the Purchase Intention of Foreign home Appliances in Egypt
بواسطة: Eid, Hebatallah Mohamed Rizk منشور: (2022) -
The Moderating Effect of Artificial Intelligence on the Relation between Consumer Privacy Concerns and Online Purchase Intention in Egypt
بواسطة: Mohamed, Gina Alaa Eldin منشور: (2023) -
The Impact of Social Media Characteristics on Online Consumer’s Purchase Intention in Jordan
بواسطة: بني خلف، حسام خليفة حسين منشور: (2022) -
The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention: Mediation Model
بواسطة: Mahmoud, Amira Sami Ahmed منشور: (2023) -
The Mediating Role of Attitude towards Brand in the Relationship between Emotion in Viral Video Advertisement and Purchase Intention: An Applied Study to Youth of Internet Users in Egypt
بواسطة: Mohamed, Mona Hamed منشور: (2018)
