The Role of Religiosity in Influencing Islamic Apparel Purchase Intention
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Zaki, Rana Magdy Refaat (Author) |
| مؤلفين آخرين: | Kheir El Din, Amr (Co-Author) , El-Seidi, Reham Ibrahim Ahmed (Co-Author) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يوليو |
| الصفحات: | 1361 - 1382 |
| ISSN: |
2636-2562 |
| رقم MD: | 1373283 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Theory of Planned Behavior | Purchase Intention | Religiosity | Islamic Apparel | Egypt
|
| رابط المحتوى: |
عدد مرات التحميل
5
| المستخلص: |
The aim of this paper is to investigate the relationship between Religiosity (REL), subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to purchase Islamic apparel in Egypt. The data were collected through a survey. To find the factors that affect purchase intentions of Muslim Egyptian female consumers regarding purchase intention of Islamic partial least squares (PLS) path modeling has been used in the research. The results indicates that TBP construct, i.e. (ATT) has a positive significant influence over purchase intention of Islamic apparel. However, Both SN and PBC did not have positive significant influence over purchase intention of Islamic apparel. Moreover, it was found that Religiosity (REL) has a significant positive effect on attitude, subjective norms, and purchase intention of Islamic apparel in Egypt. |
|---|---|
| ISSN: |
2636-2562 |
عناصر مشابهة
-
The Influence of Electronic Word of Mouth "EWOM" on Purchase Intention of Apparel Products in Jordan: The Mediating Role of Brand Image
بواسطة: الفراج، شاكر بدر الدين خالد منشور: (2023) -
Measuring the Impact of Instagram Fashion Influencers on Female User’s Purchase Intentions
بواسطة: Ahmed, Maram Magdy منشور: (2024) -
The Effect of Product Innovation on Brand Equity and Purchase Intention: An Applied Study on Food and Beverage Brands in Egypt
بواسطة: Mahmoud, Rana Samir منشور: (2022) -
Understanding the Impact of Social Influence on Consumers’ Purchase Intention of Online Mass-Customized Apparel Products: A Comparative Analysis in Egypt and UAE
بواسطة: Elnidani, Dina Mohamed Asaad منشور: (2024) -
Attitudes of Saudi Teenagers Towards TV Advertisements and their Influence on Purchase Intentions
بواسطة: Al Namlah, Ibrahim Mohammad منشور: (2009)
