The Contribution of Cooperative Marketing to Enhancing the Competitiveness of Algerian Tourism
| المصدر: | مجلة دراسات اقتصادية |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة |
| المؤلف الرئيسي: | Djaafar, Mustapha (Author) |
| مؤلفين آخرين: | Ensaad, Redouane (Co-Author) |
| المجلد/العدد: | مج17, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | أبريل |
| الصفحات: | 30 - 50 |
| ISSN: |
2716-8301 |
| رقم MD: | 1377277 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Cooperative Marketing | Joint Promotion | Travel Agencies | Algeria
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
Cooperative marketing is the most important and profitable type of marketing, which tourism agencies and companies in general can use to attract more customers and profits in order to impose a competitive value on the tourism market. Our study aims to highlight the competitive value of cooperative marketing in tourism agencies in Algeria and explore the influenced factors of the intention of the Algerian travel agencies to adopt cooperative marketing strategy. By clarifying the advantages and positive points of applying this type of marketing in the tourism agencies in Algeria, based on questionnaire data collected from travel agents in Algeria |
|---|---|
| ISSN: |
2716-8301 |
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