The Value of Social Responsibility Programs in the Activity of Public Relations: A Study about the Concept and the Importance
| المصدر: | مجلة طبنة للدراسات العلمية الأكاديمية |
|---|---|
| الناشر: | المركز الجامعي سي الحواس بريكة |
| المؤلف الرئيسي: | Bougaga, Yasmine (Author) |
| مؤلفين آخرين: | Benane, Karima (Co-Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | جوان |
| الصفحات: | 1954 - 1968 |
| DOI: |
10.51841/2159-006-001-095 |
| ISSN: |
2661-7633 |
| رقم MD: | 1394076 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Importance | Organization | Planning | Public Relations | Social Responsibility
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
This study deals with the issue of the importance of social responsibility programs in public relations activity, by providing a specific and clear definition of the concept of social responsibility in public relations, and highlighting the various gains that the institution can achieve if it adopts the principles of the philosophy of social responsibility and takes them into account in all its dealings and activities. The study also aims to provide practical models for the types of programs that the institution can plan to be in line with all sectors and segments that deal with it. |
|---|---|
| ISSN: |
2661-7633 |
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