المستخلص: |
Recent studies of "behavioral economics" have revealed the individuals "limits of rationality" due to their human nature. Barriers to sustainable energy consumption such as habit, comfort, difficulty in perceiving one's individual contribution, etc. explain this “deviant” behavior from the optimal choice’s classical economics’ predictions. In addition to the economic and technical variables according to previous studies on the energy consumption topics, this work integrates variables resulting from behavioral economics works through a structural analysis inspired by the forecasting approach by analyzing a total of 37 variables, in seven dimensions to reach out the most relevant ones. The results show how the most determining variables, whether direct or indirect, are not only economic in nature and reveal the behavioral economics enrichment
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