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The Role of Media in Supporting Domestic Tourism in the United Arab Emirates during COVID-19 Pandemic

العنوان بلغة أخرى: دور الإعلام في تعزيز السياحة المحلية في دولة الإمارات العربية المتحدة خلال جائحة كوفيد-19
المصدر: المجلة الجزائرية للإتصال
الناشر: جامعة الجزائر - معهد علوم الإعلام والإتصال
المؤلف الرئيسي: Radwan, Ahmed Farouk (Author)
مؤلفين آخرين: Saeed, Fatima Ahmed (Co-Author)
المجلد/العدد: مج25, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2023
الشهر: يونيو
الصفحات: 28 - 57
ISSN: 1111-4479
رقم MD: 1398629
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Media | Domestic Tourism | Covid 19 | Coolest Winter Campaign
رابط المحتوى:
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المستخلص: This paper aims at evaluating official’s views on local media role in supporting domestic tourism during COVID 19. The researcher, to find out about official’s views employed two different tools; a questionnaire and an interview, the questionnaire is prepared to collect feedback about services provided by public authorities in the field of tourism and to what extend do such services affected by the pandemic and the role media played to overcome consequences. While the interview is prepared to shed a light on officials’ suggestions, ideas and solutions for the current issue and the potential ones as well. After collecting necessary data, the researcher used statistic programs SPSS to evaluate and analyze data collected. Samples of the study were determined from the seven Emirates to ensure the reliability of the study. Each Emirate officials view evaluated separately due to different reasons including socio-geographic. The researcher apply the format of a typical five-level Likert item to evaluating officials’ response, then data collected has been analyzed. For interview, open-end questions are applied to include as much information as possible in their response. In order to evaluate officials’ response to the interview questions the same statistic programs is used to reach final clear results.

ISSN: 1111-4479