The Effectiveness of Influencers’ Credibility on Digital Media Platforms in Relation to the Intention to Visit Future Saudi Touristic Destinations among Three Saudi Generations
| المصدر: | المجلة الجزائرية لبحوث الإعلام والرأي العام |
|---|---|
| الناشر: | جامعة عمار ثليجي الأغواط - كلية العلوم الإنسانية والعلوم الإسلامية والحضارة - قسم علوم الإعلام والإتصال |
| المؤلف الرئيسي: | Alharbi, Kholoud (Author) |
| مؤلفين آخرين: | Aljasir, Shuaa (Co-Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | جوان |
| الصفحات: | 341 - 356 |
| DOI: |
10.54529/2325-006-001-017 |
| ISSN: |
2602-7356 |
| رقم MD: | 1402334 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Effectiveness | Influencers Credibility | Digital Media Platforms | Touristic Destinations
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study aims to examine the effectiveness of digital media influencers' credibility in relation to the intention to visit future touristic destinations in Saudi Arabia among three Saudi generations. It applies Ohanian's Source Credibility Model as its theoretical framework within a quantitative methodology. Using a survey which was distributed to a stratified random sample of 384 subjects divided into 3 strata of Saudi generations (X, Y and Z), it concludes that there is a statistical correlation between all three dimensions of an influencer's credibility, on the one hand, and the intention to visit future Saudi touristic destinations, on the other hand. |
|---|---|
| ISSN: |
2602-7356 |
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