The Effect of Destination Attractiveness on the Intention to Visit Rural Tourist Destinations Mediated by Electronic Word of Mouth
| المصدر: | مجلة الاقتصاد الصناعي - خزارتك |
|---|---|
| الناشر: | جامعة باتنة 1 الحاج لخضر - كلية العلوم الاقتصادية والتجارية وعلوم التسيير - مخبر الدراسات الاقتصادية للصناعة المحلية |
| المؤلف الرئيسي: | Hassani, Abdelakrim (Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 84 - 112 |
| ISSN: |
1112-7856 |
| رقم MD: | 1498613 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Destination Attractiveness | Intention to Visit | Electronic Word of Mouth | Rural Tourism
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study investigates the effect of destination attractiveness on the intention to visit rural tourist destinations, with a focus on the mediating role of electronic word of mouth. The research was conducted on a sample of 314 tourists in rural areas, utilizing structural equation modeling and path analysis to test the study's hypotheses. The findings revealed a significant direct effect of destination attractiveness on the intention to visit rural tourist destinations, as well as a significant direct effect of destination attractiveness on electronic word of mouth. Additionally, the study identified a significant direct effect of electronic word of mouth on the intention to visit rural tourist destinations. The study concluded that electronic word of mouth serves as a mediating variable, partially mediating the relationship between destination attractiveness and the intention to visit rural tourist destinations. |
|---|---|
| ISSN: |
1112-7856 |
عناصر مشابهة
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