Corporate Sponsorship and Social Marketing in a Crisis Situation Case: The NUTAGRA Company during the Covid 19 Crisis
| المصدر: | مجلة المحترف |
|---|---|
| الناشر: | جامعة زيان عاشور الجلفة - معهد علوم وتقنيات النشاطات البدنية والرياضية |
| المؤلف الرئيسي: | Ahmedi, Dalila (Author) |
| المجلد/العدد: | مج10, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يونيو |
| الصفحات: | 896 - 910 |
| DOI: |
10.46316/1676-010-002-052 |
| ISSN: |
2352-989X |
| رقم MD: | 1403487 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Patronage | Social Marketing | Social Action | Crisis
|
| رابط المحتوى: |
| المستخلص: |
Through a qualitative approach and with the help of semi-structured interviews carried out with a typical sample of six people working in NUTAGRA's corporate marketing department, this work addresses the issue of corporate sponsorship and social marketing in crisis. The objective of this study is to discuss the relationship between the actions of patronage, social responsibility and the integration of companies into society, especially in difficult times. |
|---|---|
| ISSN: |
2352-989X |
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