Successful International Experiences in Regional Marketing to Improve the Attractiveness of Touristic Cities and Places
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Banchouri, Aissa (Author) |
| مؤلفين آخرين: | Messaoudi, Houssam (Co-Author) |
| المجلد/العدد: | مج5, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | سبتمبر |
| الصفحات: | 492 - 510 |
| ISSN: |
2676-184x |
| رقم MD: | 1417359 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Brand | Urban Marketing | Territory Marketing | Algerian Touristic Image
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 02149nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2165694 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 749750 |a Banchouri, Aissa |e Author | ||
| 245 | |a Successful International Experiences in Regional Marketing to Improve the Attractiveness of Touristic Cities and Places | ||
| 260 | |b جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2023 |g سبتمبر | ||
| 300 | |a 492 - 510 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b In light of global trends, this study aims to determine the extent of real activation of the touristic marketing concept in the field of territory marketing; Where the latter are exposed all over the world to fierce competitive pressures in order to promote them as touristic brand, so we analyze some international case studies in the field of branding for marketing places and tourist destinations, and compare them to their Algerian equivalents in terms of researching the literature, terminology, techniques, and means, case studies, conceptual studies, comparative studies, and analytical studies. We concluded that there is a significant disparity in the theoretical rooting of concepts and frameworks used in the studies, which affected the variance in the results of field or experimental studies or case studies, prompting us to recommend a comprehensive review of the literature and topics, as well as giving it a deep theoretical character. | ||
| 653 | |a الوجهات السياحية |a العلامات التجارية |a التسويق السياحي |a الجزائر | ||
| 692 | |b Brand |b Urban Marketing |b Territory Marketing |b Algerian Touristic Image | ||
| 700 | |a Messaoudi, Houssam |e Co-Author |9 749752 | ||
| 773 | |4 الإدارة |4 الاقتصاد |6 Management |6 Economics |c 026 |e Management & Economics Research Journal |f Mağallaẗ buḥūṯ al-idāraẗ wa al-iqtiṣād |l 003 |m مج5, ع3 |o 2063 |s مجلة بحوث الإدارة والاقتصاد |v 005 |x 2676-184x | ||
| 856 | |u 2063-005-003-026.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1417359 |d 1417359 | ||
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