| المستخلص: |
This study aimed to reveal how creation of storytelling as visual content to support the image of the Kingdom of Saudi Arabia through the account of the Center for International Communication on Twitter by employing a mixed method, quantitative and qualitative, to achieve the objectives of this study. The study conducted in several stages, starting with the observation method to detect the suitability of the sample for the study variables. After that, the content analysis meth-od was applied to the study videos, (120) videos published in the Center for International Communication account on Twitter in 2020. The study conducted through a content analysis method in two phases, quantitative and qualitative. The qualitative method applied to find out what topics and axes employed in the content. Then the quantitative content analysis method used to observe the percentage of repetitions of the covered topics and to detect interaction processes in the published tweets. In the second phase, the interview method applied with content makers to answer questions about making the videos and content to support the image of the Kingdom. Moreover, the interview method applied to interpret the results after using the content analysis method. The study concluded with several results, the most important of which is that the primary goal of the content industry at the Center for International Communication is to support the image of the Kingdom. In addition, the results highlighting the efforts of government agencies and the successes of the Saudi people occupied the most important topics they tried to focus on in creating their content by 63% of their total published content. The interview results with the content creators showed that they believe that Saudi Arabia has a beautiful image in the minds of the audiences; the content creators only seek to document and highlight this image by shedding light on the stories with all credibility. In addition, to what the content creators rely on their choice of stories that bear real achievements and honest narrators whose stories did not get enough right to appear on the surface.
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