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|a The metaphor technique is the one that followed by the speaker, as a stronger evidence, leading to a desired result that is difficult to nullify, as there is no way for counter-evidence to reject or object. The importance of this technique lies in the fact that it falls within the linguistic means that the speaker exploits with the intent of directing the recipient to a specific destination, making him understand one field through another, or projecting a source onto a target; In order for the mental image to shift from the source to include its various characteristics, by looking at all aspects of life in which a person lives, through which he perceives the world and interacts with it. Therefore, this research, entitled (The metaphor structure and its transformations in the Quranic text) aims to study the metaphor technique in the Qur'anic text in light of the new rhetoric, not as an embellishment of speech, but rather as a basic technique of persuasion to reveal the powers of metaphor and its cognitive connotations, and its role in influencing and persuading, and forcing the recipient to ratify and submit by the operation of the human mind, through his behavior and thinking mechanisms. The purpose of the research is not only the metaphor of aesthetic rhetoric, but also the metaphor with a persuasive dimension, which the new rhetoric aspires to, as it aspires to higher horizons, open up to a number of discourses related to stylistic data with influential persuasive tendencies. The new rhetoric is based on the approach to texts and discourses on the openness of vision and the multiplicity of fields, and this raises questions about which the research problem and the researcher deals with: How does the metaphor form a persuasive dimension? How does it function as a mental image propounded in the environment? What is the relationship between moral images and physical images surrounding its environment? How is the structure of metaphor formed with its various transformations in the Qur'anic text as persuasive and affective discourse? Among the findings of the research: The metaphor in the Holy Quran is an effective persuasive method, based on a realistic structure based on the similarity of relationships. In addition, it is a persuasive argumentative topic is in the Holy Qur'an as a kind of measurement, directing the recipient to convince through the mental conclusion that comes as a result of the mental balance between two disparate elements by bridging the gap between them. Therefore, the metaphor is not an embellishment of speech, but rather a basic technique of persuasion. It came in the Holy Qur'an relying on fixed attributes that do not change with the change of times. Rather, it is fixed perceptions of environmental attributes that are common to all people, at every time and place, whether these attributes are of living beings, plants, inanimate objects, or human experiences.
|b This study, entitled “Styles of the Parts of Speech in Surat Al- Dukhan, a Syntactic and Semantic Study,” dealt with many of the methods resulting from the characteristics of a noun, verb, or letter, being one of the parts of speech and its components that result in different connotations depending on their conditions and organization in the context of speech. One of the objectives of the study was to highlight the grammatical methods included in the surah, and to show the beautiful, miraculous depiction in the surah that affects hearts through what we infer from the implications of these methods. It also relied on the descriptive and analytical approach in studying the verses grammatically and discovering the semantic secrets they contain.The methods of the sections of speech came according to the condition of the addressees to confirm the convincing evidence of resurrection and reward. They also came to awaken feeling and contemplate the reality of life, death and resurrection, and to call for belief in God’s power and monotheism. The significance of these methods also came to attract, influence and awaken feeling, so that the addressee would be moved and hope for God’s pleasure and beware of His wrath. He obeys orders and avoids prohibitions. Finally, the study reached a set of results, including The study showed that the methods of the parts of speech in “Surat Al-Dukhan” show that the grammatical studies carried out by the early Arabic scholars, their unification of words into large groups and their classification into a noun, a verb, and a letter, did not start from their meaning only, but rather based on the distinctive characteristics of each type. Of which. The study showed that Arabic expresses various styles through its nouns, verbs, and letters, and this does not come about relying on isolated uses, but rather by tracing their uses in specific speech, so we chose “Surat Al-Dukhan” to achieve this purpose. The study noted that the styles of the parts of speech interact with each other to prove what the Qur’anic text wants according to the context, and that the style of the future tense gave broad implications. The methods of the grammatical parts of speech and their connotations present in the verses of the Surah are combined. To achieve the desired objectives that influence and persuade the addressee.
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