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الرئيسية > Perception and Opinion of Cust...>الوصف

Perception and Opinion of Customers toward Automated Teller Machine Services with Special Reference to Kurdistan Region

المصدر: مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية
الناشر: جامعة جيهان أربيل
المؤلف الرئيسي: Hussain, Omead I. (Author)
مؤلفين آخرين: Padole, Krushna V. (Co-Author)
المجلد/العدد: مج4, ع1
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2020
الصفحات: 31 - 40
ISSN: 2709-8648
رقم MD: 1431129
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch, HumanIndex
مواضيع:
الصراف الآلي | إقليم كردستان | الخدمات المصرفية | السحب النقدي
كلمات المؤلف المفتاحية:
Automated Teller Machine | Challenges | Cost | Satisfaction | Security | Service Quality
رابط المحتوى:

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المستخلص: Modern technology has changed human life by making it faster and easier. Technology innovation emerged as a source of competitive strength and can achieve success through new innovation. Automated teller machine (ATM) plays a vital role in the banking industry by providing all necessary banking facilities in an easy and handy way to their customers at their doorstep. As Kurdistan is growing economy, therefore, to assess the perception and expectation of ATM customers, 315 respondents from different places of the Kurdistan Region were taken into consideration. This study is based on the personal approach and observation. The structured questionnaire administered after taking opinion and modification by banking personal, customer discussion, and review of literature. For the convenience of respondents, Likert measurement scales were used. To identify most service quality dimensions in connection with overall customer satisfaction, reliability test, descriptive analysis, correlation and coefficient, and regression analysis test and ANOVA tests are done through SPSS 25.0. In the end, it is concluded that most of the factors are positively, significantly correlated with overall customer satisfaction. Based on personal discussion with customers and bank officials and literature reviews, recommendations are mentioned at the end.
ISSN: 2709-8648

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