Consumer Loyalty Indicator as Drivers to Satisfaction
| المصدر: | مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |
|---|---|
| الناشر: | جامعة جيهان أربيل |
| المؤلف الرئيسي: | Massoudi, Aram H. (Author) |
| المجلد/العدد: | مج4, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2020
|
| الصفحات: | 41 - 45 |
| ISSN: |
2709-8648 |
| رقم MD: | 1431136 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Action Loyalty | Attitude | Loyalty Indicators | Satisfaction | Shopper Loyalty
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Center, and Massa Plaza, both located in Damascus, the capital of Syria. The research uses a descriptive approach; the data were collected from a questionnaire distributed to 110 shoppers in the two shopping malls, 100 valid responses divided (50 answers from Cham City Center, and 50 from Massa Plaza Mall). The data were analyzed using Statistical Package for the Social Sciences to test the hypothesis. The result showed that shopper attitudes toward the store positively related to his fulfillment and loyalty. Furthermore, shoppers call to the store is an indicator of his satisfaction and commitment toward the store. Finally, the perceived value is positively related to the four loyalty indicators. The novelty of this article comes from the analysis of the four loyalty indicators as an essential factor for sustainable customer. Loyal customers are free marketing tools that keep business running and can increase market share. |
|---|---|
| ISSN: |
2709-8648 |
عناصر مشابهة
-
Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age
بواسطة: Massoudi, Aram H. منشور: (2023) -
BRAND PERSONALITY AND CUSTOMER LOYALTY IN COMMUNITY PHARMACIES: THE MEDIATING ROLE OF BRAND IMAGE AND RELATIONSHIP-MARKETING SKILLS
بواسطة: Ma'ddi, Asma'a Yousef منشور: (2014) -
The Role of the Brand in Achieving Customer Loyalty from the Perspective of Identity Consumption
بواسطة: Guerriche, Benallal منشور: (2022) -
The Role of Brand Loyalty as a Mediating Variable in the Relationship between CauseRelated Marketing and Consumer Repurchasing Decision
بواسطة: Ibrahim, Marwa Mahmoud منشور: (2018) -
The Role of Brand Loyalty as a Mediating Cause- Variable in the Relationship between Related Marketing and Consumer Repurchasing Decision
بواسطة: Ibrahim, Marwa Mahmoud منشور: (2018)
