Consumer Loyalty Indicator as Drivers to Satisfaction
| المصدر: | مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |
|---|---|
| الناشر: | جامعة جيهان أربيل |
| المؤلف الرئيسي: | Massoudi, Aram H. (Author) |
| المجلد/العدد: | مج4, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2020
|
| الصفحات: | 41 - 45 |
| ISSN: |
2709-8648 |
| رقم MD: | 1431136 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Action Loyalty | Attitude | Loyalty Indicators | Satisfaction | Shopper Loyalty
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02340nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2177944 | ||
| 041 | |a eng | ||
| 044 | |b العراق | ||
| 100 | |a Massoudi, Aram H. |e Author |9 757345 | ||
| 245 | |a Consumer Loyalty Indicator as Drivers to Satisfaction | ||
| 260 | |b جامعة جيهان أربيل |c 2020 | ||
| 300 | |a 41 - 45 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Center, and Massa Plaza, both located in Damascus, the capital of Syria. The research uses a descriptive approach; the data were collected from a questionnaire distributed to 110 shoppers in the two shopping malls, 100 valid responses divided (50 answers from Cham City Center, and 50 from Massa Plaza Mall). The data were analyzed using Statistical Package for the Social Sciences to test the hypothesis. The result showed that shopper attitudes toward the store positively related to his fulfillment and loyalty. Furthermore, shoppers call to the store is an indicator of his satisfaction and commitment toward the store. Finally, the perceived value is positively related to the four loyalty indicators. The novelty of this article comes from the analysis of the four loyalty indicators as an essential factor for sustainable customer. Loyal customers are free marketing tools that keep business running and can increase market share. | ||
| 653 | |a المواد الغذائية |a المراكز التسويقية |a الولاء الوظيفي |a العلامات التجارية | ||
| 692 | |b Action Loyalty |b Attitude |b Loyalty Indicators |b Satisfaction |b Shopper Loyalty | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |4 العلوم الاجتماعية ، متعددة التخصصات |6 Humanities, Multidisciplinary |6 Social Sciences, Interdisciplinary |c 005 |e Cihan University-Erbil journal of humanities and social sciences |f Mağallaẗ ğāmiʿaẗ Ğīhān- Arbīl li-l-ʿulūm al-insāniyyaẗ wa-al-iğtimāʿiyyaẗ |l 001 |m مج4, ع1 |o 2496 |s مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |v 004 |x 2709-8648 | ||
| 856 | |u 2496-004-001-005.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EduSearch | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1431136 |d 1431136 | ||
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