Exploring Users’ Intentions for Using Mobile Payment Applications, Based on Unified Theory of Acceptance and Use of Technology Theory
| المصدر: | مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |
|---|---|
| الناشر: | جامعة جيهان أربيل |
| المؤلف الرئيسي: | Jameel, Alaa S. (Author) |
| مؤلفين آخرين: | Hamdi, Sameer S. (Co-Author), Karem, Mohammed A. (Co-Author), Alheety, Ahmed S. (Co-Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 148 - 153 |
| ISSN: |
2709-8648 |
| رقم MD: | 1431843 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Behavioral Intention | Mobile Payment | Trust | Unified Theory of Acceptance and Use of Technology
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The objective of this study is to assess the behavioral intention (BI) of users to use mobile payment based on their behavior. The study used the convenience sampling technique to collect the data from users. 198 questionnaires were analyzed by Smart-PLS 3 to assess the proposed model. The results showed that performance expectancy, facilitating conditions, Social influence, and Trust have a positive and significant impact on BI’s use of mobile payment (MP). In contrast, effort expectancy has an insignificant impact on BI’s decision use M-payment. This study could provide insights that can be valuable for businesses and developers in designing and promoting MP applications that cater to users’ preferences and needs. |
|---|---|
| ISSN: |
2709-8648 |
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