The Effect of Internal Marketing Determinants on Employee Satisfaction
| المصدر: | المجلة العربية للنشر العلمي |
|---|---|
| الناشر: | مركز البحث وتطوير الموارد البشرية - رماح |
| المؤلف الرئيسي: | Eltayib, Nuha Hassan Elmubasher (Author) |
| المجلد/العدد: | ع58 |
| محكمة: | نعم |
| الدولة: |
الأردن |
| التاريخ الميلادي: |
2023
|
| الشهر: | آب |
| الصفحات: | 26 - 32 |
| ISSN: |
2663-5798 |
| رقم MD: | 1437338 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Internal Marketing | Internal Training | Motivation and Rewards | Internal Communication | Empowerment | Organization Culture | Performance Employers
|
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
This study aims to identify the impact of internal marketing on employees Satisfaction. This study was conducted on all employees of several administrative levels in this sector. The study also aims to find out the impact of independent variables namely, in-house training, hiring, rewards, internal communication, salaries and motivation of the organization, on the dependent variable, which is the employees satisfaction. To achieve the study objectives, data were collected through the selection of a random sample of workers in the bank from various levels. 100 copies of the designed questionnaire were distributed over the targeted sample group. However, all copies of the questionnaire were recovered, and this is 100% of the total number of the distributed copies. The results show that the organization culture has strong impact on the employee’s satisfaction. This variable came first among other variables, followed by the variables about motivation (incentives and rewards) regarding the impact on the dependent variable employees. |
|---|---|
| ISSN: |
2663-5798 |
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