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The Impact of Customer Experience Quality on Product Design Quality: An Analytical Study of the Opinions of a Sample of Mobile Phone Customers in Iraq
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Abbas, Bushra Abdulhamza (Author) |
| مؤلفين آخرين: | Hadi, Murooj Kazem (Co-Author) |
| المجلد/العدد: | مج25, ع3 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 33 - 43 |
| ISSN: |
1816-9171 |
| رقم MD: | 1437776 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Customer Experience Quality | Product Design Quality
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The study mainly aims to determine the impact of the customer experience quality on the quality of designing the perception of mobile phone customers in Iraq, based on a major problem that was diagnosed with several questions, the extent of the perception of the interactive relationship between the variables in the field, and to form an expressive intellectual framework for the study, the customer experience quality was adopted as an independent variable, which consists of four Dimensions (interaction quality, results quality, access quality) and product design quality as a dependent variable that was one-dimensional. For the purpose of achieving the objective of the study, the questionnaire was used to collect data related to the variables of the study for a sample of 350 customers, and then analyzed it by adopting some statistical methods such as such as the mean, standard deviation, Pearson correlation coefficient, and coefficient of variation The data analysis was conducted using statistical software programs, specifically SPSS (version 24) and Amos (version 24). The study's findings revealed a significant correlation and influential relationship between the two variables. The conclusions reached by the study showed that there is a statistically significant correlation and effect between the customer experience quality and the product design quality. The study resulted in a set of recommendations, the most important of which is that organizations should take into account the quality of design in all stages of product development, from planning to marketing. |
|---|---|
| ISSN: |
1816-9171 |
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