The Effect of Electronic Service Quality in Achieving Customer Satisfaction Through the Mediating Role of the Technology Acceptance Model
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Abbas, Bushra Abdulhamza (Author) |
| مؤلفين آخرين: | Ahmed, Khaled Jabbar (Co-Author) |
| المجلد/العدد: | مج24, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2022
|
| الصفحات: | 33 - 41 |
| ISSN: |
1816-9171 |
| رقم MD: | 1268866 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Electronic Service Quality | Customer Satisfaction | Technology Acceptance Model
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The current study seeks to identify the impact of electronic service quality through its dimensions (system availability, privacy, efficiency, fulfilment), on customer satisfaction as a dependent variable, through the mediating role of the technology acceptance model through its dimensions (perceived benefit, perceived ease of use, trend towards use, behavioural intentions) for customers of e-shopping sites. The problem of the study was the possibility of explaining the relationship between the quality of electronic service and the quality of electronic recovery in customer satisfaction, while the study’s goal was to verify the correlation and influence between the study variables. The study sample included (283) customers of electronic shopping sites, and to achieve the goal of the study, a questionnaire was adopted to collect data related to the study variables, and the descriptive analytical approach was adopted in the study, and then analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, simple and multiple regression coefficients) using a statistical program such as (spss.v.24) and (Amos.v.24) program to test the scale, (alpha Cronbach, factor analysis) was employed |
|---|---|
| ISSN: |
1816-9171 |
عناصر مشابهة
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