The Effect of Electronic Service Quality in Achieving Customer Satisfaction Through the Mediating Role of the Technology Acceptance Model
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Abbas, Bushra Abdul Hamza (Author) |
| مؤلفين آخرين: | Ahmed, Khaled Jabbar (Co-Author) |
| المجلد/العدد: | مج24, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2022
|
| الصفحات: | 33 - 41 |
| ISSN: |
1816-9171 |
| رقم MD: | 1268866 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Electronic Service Quality | Customer Satisfaction | Technology Acceptance Model
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The current study seeks to identify the impact of electronic service quality through its dimensions (system availability, privacy, efficiency, fulfilment), on customer satisfaction as a dependent variable, through the mediating role of the technology acceptance model through its dimensions (perceived benefit, perceived ease of use, trend towards use, behavioural intentions) for customers of e-shopping sites. The problem of the study was the possibility of explaining the relationship between the quality of electronic service and the quality of electronic recovery in customer satisfaction, while the study’s goal was to verify the correlation and influence between the study variables. The study sample included (283) customers of electronic shopping sites, and to achieve the goal of the study, a questionnaire was adopted to collect data related to the study variables, and the descriptive analytical approach was adopted in the study, and then analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, simple and multiple regression coefficients) using a statistical program such as (spss.v.24) and (Amos.v.24) program to test the scale, (alpha Cronbach, factor analysis) was employed |
|---|---|
| ISSN: |
1816-9171 |
عناصر مشابهة
-
The Role of the Customer’s Perception of Service Quality "CPSQ" in the Relationship between Information Technology Competence "ITC" and Customer Satisfaction "CS":
بواسطة: Ahmad, Nagwa Abd-El-Kader منشور: (2023) -
The Mediating Role of E-Satisfaction on the Relationship between E-Service Quality and Customer E-Loyalty in Internet Banking
بواسطة: الضمور، رند منشور: (2019) -
An Integrated Model of Service Quality and Customer Loyalty: Investigating The Mediating Effects of Customer Value and Customer Satisfaction
بواسطة: Makhlouf, Saba منشور: (2014) -
The Effect of Modern Information and Communication Technology on Customers Satisfaction in the Algerian Public Institutions: A Study Related to the Electronic Services Quality in the Postal Telecommunication Institutions
بواسطة: Tartar, khaled منشور: (2020) -
The Effect of Customer Brand Co-Creation on Product Quality: The Interactive Role of Perceived Brand Authenticity: An Exploratory Study of some Smartphone
بواسطة: Abbas, Bushra Abdul Hamza منشور: (2022)
