Intellectual Property: A Strategic Lever for the Commercialization of Innovative Traditional Craft Products in Algeria
| المصدر: | المجلة الدولية للأداء الاقتصادي |
|---|---|
| الناشر: | جامعة أمحمد بوقرة بومرداس - مخبر أداء المؤسسات الاقتصادية الجزائرية في ظل الحركية الاقتصادية الدولية |
| المؤلف الرئيسي: | Laoudj, Ouardia (Author) |
| مؤلفين آخرين: | Krim, Yasmine (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 535 - 553 |
| DOI: |
10.54241/2065-006-002-028 |
| ISSN: |
2661-7161 |
| رقم MD: | 1438651 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Intellectual Property | Art-Crafts | Innovation | Commercialization
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
The marketing of artisanal products on the global market has long contributed to the generation of wealth and economic development of nations. This positive trend has quickly removed barriers to entry into the international artisan market, thanks to the emergence of new management practices that have enabled businesses to develop sustainable and defensible competitive advantages. However, this global artisanal landscape has disadvantaged the positioning of artisanal products from developing countries. Indeed, the International Symposium on Global Handicrafts held in Manila in 1997 revealed the urgent need to protect handicraft products through a codification system and elements of intellectual property (Document CLT/CONF/604/5). Nevertheless, Algerian artisans have long overlooked the need to valorize their creativity in the market through intellectual property assets such as trademarks, brands, appellations of origin, geographical indications, and more. Our work will now focus on the intellectual property of artisanal innovations, its interplay with export marketing elements, and the differentiation strategies for traditional craft products to ensure better marketing on both local and international markets. |
|---|---|
| ISSN: |
2661-7161 |
عناصر مشابهة
-
Les Leviers D'insertion de L'artisanat Algérien dans L'économie Fondée sur la Connaissance
بواسطة: Laoudj, Ouardia منشور: (2014) -
Sport and International Intellectual Property Rights
بواسطة: Belkacem, Redouane Mohamed منشور: (2023) -
La Chaine de Valeur de L’artisanat Algerien Comme Levier de Developpement des Avantages Comparatifs
بواسطة: Laoudj, Ouardia منشور: (2019) -
Time Series Forecasting of Employment in the Crafts and Handicrafts Sector in the Wilaya of Blida for the Period 1999-2022: An Application of the TRAMO-SEATS Method
بواسطة: Hamadouche, Aicha منشور: (2023) -
Protection of Intellectual Property Rights in Algeria
بواسطة: Abderrahmane, Medjdoub منشور: (2022)
