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Understanding User Behaviour to Use Virtual Reality in Shopping

المصدر: المجلة العلمية للدراسات التجارية والبيئية
الناشر: جامعة قناة السويس - كلية التجارة بالاسماعيلية
المؤلف الرئيسي: El Essawi, Nermine (Author)
المجلد/العدد: مج14, ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2023
الشهر: أبريل
الصفحات: 380 - 414
ISSN: 2090-3782
رقم MD: 1444760
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Augmented Reality Shopping | Shopping | Technology Acceptance | Gratification
رابط المحتوى:
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001 2190836
041 |a eng 
044 |b مصر 
100 |9 708462  |a El Essawi, Nermine  |e Author 
245 |a Understanding User Behaviour to Use Virtual Reality in Shopping 
260 |b جامعة قناة السويس - كلية التجارة بالاسماعيلية  |c 2023  |g أبريل 
300 |a 380 - 414 
336 |a بحوث ومقالات  |b Article 
520 |b  The use of shopping online applications is increasing after the covid-19 pandemic since the users used to shop virtually instead of the physical activity. Virtual reality technology is spreading in different fields like education, government and shopping. The aim of the study is to understand the factors that affect the user behaviour to shop in the virtual reality environment is important. Since it will increase the shopping experience and reduce the cost of physical existence of customer in stores. The model of the study was developed based on Technology Acceptance Model (TAM) and gratification theory including 7 independent variables perceived usefulness, perceived ease of use, informativeness, entertainment, irritation, cost and Trustandpurchase intention in virtual reality as a dependent variable. An online questionnaire was developed with a convenient sample of 317 responses were collected and analysed. The results showed that all 6 hypothesized relationships were positively correlated(Perceived usefulness; In formativeness, Entertainment, Trust, and Cost) and one relationship is not significantly correlated which is Irritation hypothesis. The results were presented, conclusions and recommendations were discussed. 
653 |a التسوق الرقمي  |a الواقع المعزز  |a قبول التكنولوجيا  |a نظرية الإشباع 
692 |b Augmented Reality Shopping  |b Shopping  |b Technology Acceptance  |b Gratification 
773 |4 إدارة الأعمال  |4 دراسات بيئية  |6 Business  |6 Environmental Studies  |c 047  |e Journal of Commercial & Environmental Studies (JCES)  |f Al-Mağallah Al-ʿilmiyyaẗ Lil Dirāsāt Al-Tuğāriyyaẗ wa Al-Buḥūṯ Al-Bī’iyyaẗ  |l 002  |m مج14, ع2  |o 0335  |s المجلة العلمية للدراسات التجارية والبيئية  |v 014  |x 2090-3782 
856 |u 0335-014-002-047.pdf 
930 |d y  |p y  |q n 
995 |a EcoLink 
999 |c 1444760  |d 1444760