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Sensory Marketing is a New Vision and a Complementary Approach to Traditional Marketing: Reality and Prospects
| المصدر: | مجلة الدراسات التجارية والاقتصادية المعاصرة |
|---|---|
| الناشر: | جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |
| المؤلف الرئيسي: | Djokhdem, Moussa (Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جانفي |
| الصفحات: | 121 - 132 |
| DOI: |
10.55624/2382-007-001-008 |
| ISSN: |
2661-7153 |
| رقم MD: | 1455825 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Sensory Marketing | Complementary Approach | Traditional Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
7
| المستخلص: |
This research paper aims to highlight the importance of sensory marketing, and how the five senses can play a major role in marketing its products as well as its various brands. The current consumer is mostly attracted towards the brand on the basis of his sensory experience, so both the human senses and consumer experiences and sensations are considered in models. Modern marketing is a major phenomenon in which sensory marketing is used in order to stimulate significant, positive and profitable responses in the target audience. It also provides a more personalized and memorable experience for your target market. It is also known that it achieves the best performance when more than one sense is targeted in a single message or campaign. This is what we are trying to highlight in this research paper through the proposed elements. |
|---|---|
| ISSN: |
2661-7153 |
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