The Strategic Marketing Draft of Purchases: A New Upstream Strategic Trend: Case Cevital Group "Agroindustry"
| المصدر: | مجلة العلوم التجارية |
|---|---|
| الناشر: | القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية |
| المؤلف الرئيسي: | Djennadi, Karim (Author) |
| المجلد/العدد: | مج23, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 284 - 302 |
| ISSN: |
1112-3818 |
| رقم MD: | 1534151 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Strategic Marketing | Marketing and Purchasing | Marketing Purchasing Structure
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
This research paper is structured around a linear equation between strategic marketing and the organization of the purchasing process, in this equation this forms two main variables: presentation of the purchasing function and its strategic competitive levers extroverted symmetrically towards a trend strategically purchasing oriented towards supplier markets a new organizational outfit and mastering governing by a strategic option motivated by upstream competition (supplier market), as a positive result of this research in a strategic and competitive sphere of purchasing being an optic; structure, approach and strategy. Cet article de recherche s'articule autour d'une équation linéaire entre le marketing stratégique et l'organisation du processus d'achat. Dans cette équation, deux variables principales se dégagent : la présentation de la fonction d'achat et ses leviers stratégiques compétitifs, extravertis symétriquement vers une tendance stratégiquement orientée vers les marchés fournisseurs. Cela implique une nouvelle configuration organisationnelle et une maîtrise gouvernée par une option stratégique motivée par la concurrence en amont (marché fournisseur). Ce travail met en évidence, comme résultat positif, une vision stratégique et compétitive de l'achat en tant qu'optique : structure, approche et stratégie. |
|---|---|
| ISSN: |
1112-3818 |
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