The Effectiveness of Electronic Promotion Channels for Booking Platforms: Comparative Study between Namlatic Hotel Booking and Booking.Com.
| المصدر: | مجلة الدراسات التجارية والاقتصادية المعاصرة |
|---|---|
| الناشر: | جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |
| المؤلف الرئيسي: | Manadi, Fatiha (Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جانفي |
| الصفحات: | 149 - 162 |
| DOI: |
10.55624/2382-007-001-010 |
| ISSN: |
2661-7153 |
| رقم MD: | 1455831 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Electronic Promotion | Website | Affiliate Marketing | Search Engine Optimization "SEO" | Search Engine Advertising "SEA"
|
| رابط المحتوى: |
| LEADER | 02147nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 2201155 | ||
| 024 | |3 10.55624/2382-007-001-010 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 771368 |a Manadi, Fatiha |e Author | ||
| 245 | |a The Effectiveness of Electronic Promotion Channels for Booking Platforms: |b Comparative Study between Namlatic Hotel Booking and Booking.Com. | ||
| 260 | |b جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |c 2024 |g جانفي | ||
| 300 | |a 149 - 162 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This research paper intends to analyze the most effective e-promotion tools for an emerging online booking platform to improve its results despite limited resources. To achieve this objective, a qualitative research approach was adopted by carrying out a comparative study between Namlatic Hotel Booking and Booking.com. Booking.com excels in building strong relationships with its customers through its advanced and interactive website. In contrast, Namlatic focuses on transactional and informational aspects but faces challenges in developing relational features on its website. Both platforms use SEO and SEA to improve online visibility, While Booking.com has a strong affiliate program; Namlatic has chosen not to integrate it currently. Both platforms take a holistic approach, using social networks offering special promotions and investing in paid advertising. | ||
| 653 | |a الشبكات الاجتماعية |a القنوات الترويجية |a المواقع الإلكترونية |a منصات الحجز | ||
| 692 | |b Electronic Promotion |b Website |b Affiliate Marketing |b Search Engine Optimization "SEO" |b Search Engine Advertising "SEA" | ||
| 773 | |4 الاقتصاد |6 Economics |c 010 |e Journal of Contemporary Business and Economic Studies |f Mağallaẗ al-dirāsāt al-tiğāriyaẗ wa al-iqtiṣādiyaẗ al-muՙāṣiraẗ |l 001 |m مج7, ع1 |o 2382 |s مجلة الدراسات التجارية والاقتصادية المعاصرة |v 007 |x 2661-7153 | ||
| 856 | |u 2382-007-001-010.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1455831 |d 1455831 | ||
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