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Interpretation of the Customers’ Behavioral Intention in Online Hotel Rooms Booking: Application of the Extension of the Unified Theory of Acceptance and Use of Technology: A Field Study of Some Hotels in Eastern Algeria

المصدر: مجلة الآفاق للدراسات الاقتصادية
الناشر: جامعة العربي التبسي تبسة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
المؤلف الرئيسي: Silem, Mokhtar (Author)
مؤلفين آخرين: Aliane, Fathi (Co-Author)
المجلد/العدد: مج8, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2023
الصفحات: 270 - 293
ISSN: 2571-9769
رقم MD: 1456121
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
تكنولوجيا المعلومات | الغرف الفندقية | مستخدمي الفنادق | الجزائر
كلمات المؤلف المفتاحية:
Behavioral Intention | Online Hotel Booking | Extension of the Unified Theory of Acceptance and Use of Technology "UTAUT2" | Hotel Managers
رابط المحتوى:
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المستخلص: The aim of this study is to investigate the factors that influence customers' intention to book hotel rooms online using the unified theory of acceptance and use of technology. Specifically, the study will explore the impact of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, Hedonic Motivation, and Perceived Trust in hotels across several states in eastern Algeria. To collect data for the study, a self-administered questionnaire was designed and distributed to a sample of 303 hotel users, and the data were analyzed using SPSS v.25. Findings show that customers' behavioral intention to book hotel rooms online is positively influenced by all the constructs of the unified theory of acceptance and use of technology. However, the degree of impact varies across the dimensions studied. The constructs that had the most significant impact on customers' behavioral intention were habit, social influence, hedonic motivation, and perceived trust. In comparison, Performance Expectancy, Effort Expectancy, facilitating conditions, and price value had a lesser impact. Based on these findings, the study offers theoretical contributions, practical recommendations for hotel managers, and suggests future research prospects.
ISSN: 2571-9769

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