The Impact of Misleading Marketing Practices on Behavioral Intention of Hotel Customers
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: | جامعة المنيا - كلية السياحة والفنادق |
| المؤلف الرئيسي: | A. Elaster, Samar A. Elrahem (Author) |
| مؤلفين آخرين: | Mohamed, Ahmed M. (Co-Author) , Ali, Mohamed Ahmed (Co-Author) |
| المجلد/العدد: | مج2, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الشهر: | ديسمبر |
| الصفحات: | 165 - 207 |
| ISSN: |
2357-0652 |
| رقم MD: | 934362 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Misleading Marketing | Customer Behavioral Intention | Effects of Misleading Marketing in Hotels
|
| رابط المحتوى: |
عدد مرات التحميل
9
| المستخلص: |
This study aims to explore the effects of misleading marketing practices on customer’s behavioral intention in hotels. A quantitative method is used to collect the required data. The sample consists of Luxor and Aswan hotel guests. Three hundred forms were distributed. SPSS V. 15.0 is used to analyze data, and statistical analysis included Cronbach’s alpha and multiple regression analysis. The findings showed that the customer behavioral intention, which include in the research (purchasing decision, sharing the negative experience on social media and spreading the experience with friends) had positive correlation with the misleading marketing. The customer behavioral intention had positive weak correlation with the demographics variables. |
|---|---|
| ISSN: |
2357-0652 |
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