Metaverse Marketing for Businesses: Trends, Strategies and Issues
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Benzerara, Amina (Author) |
| مؤلفين آخرين: | Belkhiri, Radouane (Co-Author) |
| المجلد/العدد: | مج5, ع4 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 56 - 65 |
| ISSN: |
2676-184x |
| رقم MD: | 1456339 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Metaverse | Marketing | Businesses
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
Metaverse marketing is the new trend for businesses. As the web shifts to 3.0, marketing is also changing. This paper aims to discuss how metaverse can revolutionize the brand strategy, and to identify some business opportunities that can be developed in this new paradigm. This study concludes that Metaverse will require companies to review their marketing strategies. Although this new trend raises several questions about privacy and security in the Metaverse, It makes sense to consider the reorientation of its strategy now and prepare for change. |
|---|---|
| ISSN: |
2676-184x |
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