The Impact of E-Marketing on the Consumer Buying Decision: Field Study - Condor - Algeria
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Dahmane, Ahmed (Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | مارس |
| الصفحات: | 95 - 122 |
| ISSN: |
2676-184x |
| رقم MD: | 1456769 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing | E-Marketing | Buying Decision "Purchase Decision" | Condor
|
| رابط المحتوى: |
عدد مرات التحميل
11
| LEADER | 01805nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 2202111 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 744364 |a Dahmane, Ahmed |e Author | ||
| 245 | |a The Impact of E-Marketing on the Consumer Buying Decision: |b Field Study - Condor - Algeria | ||
| 260 | |b جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2024 |g مارس | ||
| 300 | |a 95 - 122 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Through this research, we aim to know the role of E- marketing and how it affects on the consumer buying decision in “Condor”, the study variables were defined as: an independent variable, represented by E- marketing, and a dependent variable, represented by the buying decision. The study was conducted on Condor managers, where data was collected from the target segment (50 individuals) using a questionnaire, to achieve the study's objective, we used the SPSS, through the results, we found that E-marketing has an impact on the consumer's buing decision at Condor, we got several results, the most important is that the economic companies should focus on the use of e-marketing. | ||
| 653 | |a استراتيجيات التسويق |a التسويق الإلكتروني |a القرارات الشرائية |a الجزائر | ||
| 692 | |b Marketing |b E-Marketing |b Buying Decision "Purchase Decision" |b Condor | ||
| 773 | |4 الإدارة |4 الاقتصاد |6 Management |6 Economics |c 006 |e Management & Economics Research Journal |f Mağallaẗ buḥūṯ al-idāraẗ wa al-iqtiṣād |l 001 |m مج6, ع1 |o 2063 |s مجلة بحوث الإدارة والاقتصاد |v 006 |x 2676-184x | ||
| 856 | |u 2063-006-001-006.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1456769 |d 1456769 | ||
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