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The Impact of E-Marketing on the Consumer Buying Decision: Field Study - Condor - Algeria
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Dahmane, Ahmed (Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | مارس |
| الصفحات: | 95 - 122 |
| ISSN: |
2676-184x |
| رقم MD: | 1456769 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing | E-Marketing | Buying Decision "Purchase Decision" | Condor
|
| رابط المحتوى: |
عدد مرات التحميل
11
| المستخلص: |
Through this research, we aim to know the role of E- marketing and how it affects on the consumer buying decision in “Condor”, the study variables were defined as: an independent variable, represented by E- marketing, and a dependent variable, represented by the buying decision. The study was conducted on Condor managers, where data was collected from the target segment (50 individuals) using a questionnaire, to achieve the study's objective, we used the SPSS, through the results, we found that E-marketing has an impact on the consumer's buing decision at Condor, we got several results, the most important is that the economic companies should focus on the use of e-marketing. |
|---|---|
| ISSN: |
2676-184x |
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